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Hebei Lanbei Alcohol Co., Ltd. is located in the home town of Pingju opera--- Luanxian County, Hebei province, where is the key position connecting the inland with the three provinces in the northeast. The environment is beautiful, enriched with minerals and sweet water. Through seven years of rapid development, the annual production of the enterprise has increased by 20 times. It broke the sole industry pattern and developed into a modern group majoring beers selling, with multi-sectoral, multi-industrial and intensive operation. Occupied an area of 375,000 m2, with 1700 employees, it possesses 680 million Yuan of assets. The group affiliates seven enterprises: Hebei Lanbei Alcohol Co., Ltd.; Guangdong Blue Ribbon Tangshan Alcohol Co., Ltd.; Tangshan Blue Ribbon Beverage Co., Ltd.; Tangshan Tangxia Color Printing & Packing Co., Ltd.; TangshanLanbei Alcohol Sales Co., Ltd.; and Lanbei Mineral Co., Ltd which is under construction
The group passed domestic and international attestations of ISO2000 quality attestation system in the year of 2003. The main promoted brands are Lanbei, Lanshi and Yinao with more than 50 types. The products are sold over 800 cities in 28 provinces and autonomous regions. Parts of the products have been sold abroad.
Hebei Lanbei Alcohol Co., Ltd. has paid back to the society while it continuously develops. It’s full of public spirit and positively supports gym causes. It sponsored China National Male Volleyball Team, Hebei Male Volleyball Team, National Gymnastics Team and Qinhuangdao National Cycling Tournament, etc. Lanbei beers and beverages were designated by the National Sports Bureau as the exclusive beverages for China Sports Delegation in 2002. It was elected as the special beer for China Sports Delegation in the fourteenth Asia Sports Meeting. During the SARS period, the company donated cash and substances. In August it cooperatively organized the vocal concert “Super Stars Shining Tonight·The Night of Lanbei” with CCTV. The stars such as Na Ying, Yu Quan, Fei Xiang and Dick Cowboy showed in the concert. The show was broadcasted in the traditional Chinese Mid-Autumn Day. In 2004, the company presented beverages worth over 200,000 Yuan and sunshades to Tangshan Traffic Police Station. More than 20 girl students finished their study under the company sponsor. In 2004, the “First Lanbei·Tangshan Beers Festival”, which cost over 1 million Yuan was held successfully. In 2005 Lanbei Alcohol Group co-held with Luanxian County government the second beers festival, when the 300,000-ton new plant was put into production. It co-held the concert “Night of Lanbei i.e. Memorizing the 100th Anniversary of China Discs” with China Discs Company. The celebrated anchorpersons Ju Jun and Guan Tong were specially invited. The stars like Liu Huan, Yan Weiwen, Sha Baoliang, Pan Changjiang and Zhao Chuan took part in the concert. The show was broadcasted on CCTV-3. Hebei Lanbei Alcohol Co., Ltd. will continue its operation and service concepts of “originated from the society, repay to the society” and make its unceasing endeavors for China social causes.
The group has been successively honored with the designations such as “National Excellent Enterprise in the Annual Conference of China Construction Industry” and the “Key Protected Enterprise in Cracking down Counterfeits and Supporting Excellences Activity of China Quality Inspection Association”. Facing the challenges of rapid domestic beer industry developing and international competitors invading into China beer market, at the beginning of 2004, the group directorate made the enterprise strategy for the future five years: being the first in Hebei province within three years and the top ten in China within five years. Promote the staff qualities inside the company and build company image outside. Execute brand strategy, talent strategy and market detailing strategy. Introduce modernized management concept, innovated unceasingly, persuade excellences and pave an enterprise development way of Lanbei characterized, great-leap-forward development and strive for a comfortable life. |
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